This article discusses the growing model of solo entrepreneurship, financial resilience, and independent knowledge-based work in the digital age.
·
Mar 26, 2025
Your 9–5 job is
keeping you broke.
Wages that barely match inflation. Increased working hours. A complete lack
of meaning. No control. You can survive, but you will struggle.
Now, a
9–5 job is great to start.
You get paid to
learn. You build foundational skills. But it should only be used to launch your
biz. You can do this with 3–5 years of working. After that, you can get lazy.
Being 30, most of
my friends are hitting that upper limit.
I’ve seen them
slide into the mediocre average.
They are bored out
of their minds. But they can’t beat their addiction to a monthly salary. They
dream of quitting. Doing their own thing. But they
never built anything for themself, so they remain
stuck.
Your office is a
nightmare.
You work under
fluorescent lights with Karen from HR body odor is assaulting your senses. Gross.
You look around and see overweight and barely alive Brett struggling to use
email and typing with one finger.
To top it off, you
have to sacrifice an hour of your life commuting.
Standing
cramped in a disease-ridden carriage with the sound of coughing and sneezing
serenading your trip. You get the pungent hit of someone’s
constipated-induced fart filling the air.
This all happens
before you even start work.
You deal with
clients who hate you. A boss who hates you. Colleagues who hate you. Go home to a partner who hates you.
Kids you barely see. And spend time with your mind, which also hates you. You feel
trapped.
But you
accept this reality. And call it your life. No
thanks.
I know you’re
frustrated. Tired. Maybe even angry
at yourself. You stare at yourself in the mirror, thinking: “How did I even get here?”. You’re
motivated to change but don’t see a way forward.
There is good
news. We are in a new revolution.
The path is
simple. But not easy. Modern technology has given the
average Joe and Jane the leverage to build a one-person business based on any
skill or personal interest that can change your financial fortunes.
If you want to
change, here’s the answer.
If you like this
reality, click off the article.
In July 2024, I
packed up my bags and left
I bought a one-way
ticket to
I currently live between:
·
Indonesia (Bali).
·
Thailand (Bangkok).
·
Vietnam (Ho Chi Minh).
·
Singapore (Singapore).
I’m a fan of big,
chaotic cities.
Aside from the
food, culture, and family, there’s another reason why I want to stay in
I’ve stumbled upon
uan ncommon form of
leverage:
Arbitrage.
Put simply,
arbitrage is the buying and selling between two markets and profiting from the
difference.
I’ve exploited
arbitrage for my benefit:
Lifestyle arbitrage:
I’ve based myself
out of low cost of living in Southeast Asian countries like
Wealth is created
between what you earn and what you spend.
Business arbitrage:
I’m incorporating
my business in
Services arbitrage:
I purchase my
memberships from
Labor arbitrage:
Cheap talent is
abundant across
Information arbitrage:
Being in a rapidly
growing economy means I get early access to trends and knowledge faster. The
ROI of being in a hub of activity is priceless. This is why Silicon Valley
attracts tech.
These are all
unfair advantages I’ve got.
Is it fair? Nope.
Can everyone do this? Also, no.
But I sacrificed a
lot to be able to do what I’m currently doing. I’m also not trying to speak to
everyone. If you’re a single person with a remotely doable job, you can do
this, too.
If you can’t do
this, there is hope. You can access arbitrage. The internet means there is a
global marketplace with arbitrage opportunities.
·
Paid communities = information arbitrage.
·
Fiverr & Upwork = labor arbitrage.
·
Online brokers = service arbitrage.
But if
you can move physically, great.
I would recommend
that you do it.
Where you live determines where you will go.
If your
end goal is financial freedom, the vehicle, and road you drive matter.
Some people take
the slow lane.
Other people take
the fast lane.
Entrepreneurship =
fast lane with a green Lambo.
A 9–5 job = slow
lane in a Toyota Prius.
If you want to
work for 40+ years, save 10–15% a year, go on a few vacations to show pictures
to Karen and Brett in your office, and then retire with arthritis and bad back,
go ahead. Get in your Prius and get comfortable. It’s
a long drive.
But I know you
want more than that.
Business is the
only vehicle where you can make more money without having to work more. You
also make money first. And then decide how much tax to pay.
Any increase in
your 9–5 salary means you have a new role and responsibility. Longer working hours. And more office
politics to navigate. No thanks.
I experienced this
firsthand.
The day I became a
Director was the worst day of my life. I realized I was trapped. I looked at
the people above me and didn’t look up to them at all. They were working long
hours. Barely getting anything done. And didn’t even
enjoy the work they were doing.
I quit my job 4
months later.
The thought of
becoming like them terrified me. I wanted out. I went headfirst into
entrepreneurship. At this point, I’m basically unemployable. At this point, I’d
rather die than go back to a 9–5 job.
Become an entrepreneur like your life depends
on it. Because it does.
Nowadays,
entrepreneurship is much less risky.
The one-person
business model offers 9–5 workers an opportunity to change the car they drive. While
working my 9–5 job, I started writing online. Over time, my followers grew, and
I started offering ghostwriting services.
I started making
$7–9k per month alongside my job.
I did this for a
few months. And then I realized I could go all-in on this. I didn’t need to pay
rent, inventory, or even hire anyone. My costs beyond my laptop and internet
were zero.
This wasn’t
possible a generation ago.
I’ve seen my dad
start businesses that required heavy start-up capital. Rent
that ate into profits. And labor costs that made positive cash flow
almost impossible.
His experience
taught me a lesson.
I vowed to only
start an online business based on info and knowledge. I wanted to monetize my
mind, not my time. A mixture of arrogance and being naive made me pursue this
goal. I didn’t even know if it was possible.
But since 2020,
I’ve seen too many people do it.
·
Dan Koe.
·
Justin Welsh.
·
Lara Acosta.
·
Tim Denning.
They built an
online audience around 2020 and then turned this into a highly scalable, highly
profitable one-person business based on nothing but their perspective,
information, and knowledge.
You don’t need to
quit your job.
Start by creating
content online first. Build an audience. Foster distribution. Once you have
distribution, you can build whatever business you want. You don’t need permission, money or mentors.
Just start.
The only risk is doing nothing.
Hang around people
who are six-figure entrepreneurs.
The conversation,
ideas, and mindset will rub off on you. You can’t help but work towards making
six figures.
This is why I base
myself out of
The average person
in
In Bali:
·
Reading books.
·
Building a business.
·
Eating a balanced diet.
·
Investing in your mental health.
·
Taking care of your physical health.
This is the
default behavior.
It’s hard not to
be successful when everyone else is working towards the same goals as you. Everyone
respects the hard work and understands how hard the journey is. Building a
business is already hard. You need all the help you can get.
In
Most people around
me are settling for the average. Mediocre salaries, marriages that will
probably end in divorce, and enemies disguised as
friends. The tall poppy syndrome makes people sh*t on
your dreams.
I hated
it. I felt like I was dying a slow death.
I’ve become
sensitive to my environment. I heavily limit who has access to me. I don’t give
my time away freely. I’ve left behind friends. Distanced
myself from some family. And curated
my content environment.
Show me your environment, and I’ll predict
where you’ll be.
No one is coming
to save you.
You are
responsible for everything that happens to you. The reason you haven’t achieved
what you wanted is because you’re okay with the life you have. You haven’t perceived your current situation as a problem.
Stop
procrastinating. Making excuses. Settling for average.
So, where do you
start?
Start with 1 hour
per day.
·
Spend 30 minutes learning.
·
Spend 30 minutes building.
Make it a
non-negotiable hour first thing in the morning.
You can invest 1
hour in yourself every day. Even with a 9–5, kids, and a mortgage.
12 months.
1 hour per day.
Your dream life is
there. Now take it.